If you are using a free wordpress theme, make sure that the footer does not contain hidden code. I’ll show you how to find and unhide that hidden code below, something that many people starting out with WordPress miss. Such a mistake can have you linking to bad link partners which can cause your site to never rank well with the search engines.

You are who you hang around with, at least that is the way it is on the internet. If your site is on Green Tea and you keep linking to mountain dew, then your site is considered to be about dew, not tea to most search engines.

If you have a site that links to websites considered bad by search engines, you will be penalized and may not recover for years – at that point, you might as well start another site. Read more →